Posts in Category: apple

Spike Jonze Directs Mind-Melting New Dance Video for Apple

There is perhaps no other director who can blur the lines between art and advertising like director Spike Jonze. From his 2016 hit dance video for KENZO perfumes all the back to his early ads for Levi’s, the Oscar-winning director has an extraordinary ability to present contemporary dance against stunning visual backdrops. Enter his latest short for Apple HomePods: Welcome Home featuring English musician and dancer FKA twigs rocking out in her apartment to a new Anderson .Paak track called ‘Til It’s Over.

It appears the 4-minute short was filmed largely (if not entirely) using practical special effects to create colorful sets that stretch out like a skewed digital glitch. Mum’s the word on exactly how Jonze filmed the piece, but we’re sure to hear more in the coming days about how exactly it all came together. (via Adweek)

One Night on iPhone 7

This week Apple has unleashed a new set of imagery as a part of their ongoing “Shot on iPhone” campaign, in which the company highlights the photographical capabilities of the latest iPhone. Here, the focus is placed on the iPhone 7’s low light ability. Officially titled “One Night,” the new series features images that were captured by a team of photographers on the night of November 5, 2016.
For the latest ‘Shot on iPhone’ campaign, Apple enlisted a group of photographers to capture life from dusk to dawn using the low-light camera on iPhone 7,” says Apple. “The people, sights and scenes they encountered over the course of the night resulted in a spectacular display of nighttime photography, which will be displayed in 25 countries.

macOS Sierra Wallpaper Pack

For those of you who can’t or do not want to upgrade here are the two new wallpapers released with this year’s macOS Sierra.
Over Here you can find also the wallpaper packs of El Capitan, Yosemite, Mavericks & Lion.

Apple announces new iPhone 7 & iPhone 7 Plus

iphone 7

    New Colors

  • Jet Black, Black, Gold, silver, Rose Gold.
  • Home Button

  • Home button now non-mechanical. Force sensitive. Solid state. Home button reengineerd to be force sensitive solid state, with a Taptic Engine.
    Unique taptic feedbacks for actions, messages, notifications, ringtones, and other apps through the Taptic Engine API.
  • The new enclosure is water and dust resistant. IP67 resistant
  • Performance

  • New chip called A10 Fusion in the iPhone 7.
  • 64-bit four-core processor. “It is a rocket ship.”
  • 40x faster than A9 in the 6S, 2x faster than the A8.
  • 120x faster than the original iPhone.
  • Two high-efficiency cores that run at 1/5th the power. Low-power apps run on the efficiency cores, all automatically controlled by a new power controller.
  • New GPU as well. 240x faster than the original iPhone.
  • A10 Fusion is the most powerful chip ever in a smartphone.
  • A10 Fusion will enable “console level gaming,” which is basically something we hear every year. Also there is a PS4 event right after this one where Sony is expected to announce a 4K PS4, so.
  • Battery

  • On average, 2 more hours per day of battery life more than iPhone 6.
  • Camera

  • New camera system is a huge advancement. Everything is new: optical stabliization, f1.8 aperture lens, new six-element lens.
  • New 12mp sensor that’s 60 faster and 30 percent more energy efficient.
  • There’s even a new TrueTone flash with four LEDs that has a flicker sensor to make photos in artificial lighting.
  • A new image processor as well. Schiller says it uses “machine learning” to read the screen and set focus, exposure, and color.
  • Live Photos — can be edited.
  • iOS 10 supports RAW and wide color in other apps.
  • Front facing camera is now 7mp with auto image stabilization.
  • iPhone 7 plus camera

  • Two 12MP cameras in the Plus — a wide-angle and a telephoto.
  • 2x optical zoom. Up to 10x with software zoom.
  • There’s a new photo style called “portrait” that allows you to create a depth effect.
  • Retina HD display.

  • 25 percent brighter, wide color gamut, color management, 3D Touch.
  • Audio

    Stereo Speakers / Headphone Jack

  • One is at the bottom, the other at the top. Twice the volume as the 6S, with increased dynamic range.
  • Earpods. Now connecting over Lightning. No
  • the dongle is so ugly and included in the box.
  • AirPods

  • Truly wireless earbuds, basically.
  • W1 chip
  • Case is smaller than the wired EarPods case.
  • Pre-Orders, Shipping & Prices

  • Pre-order starts September 9th.
  • Available September 16th in the US, UK, Australia, Canada, China, France, Germany, Hong Kong, Japan, Italy and a few others, with more to come.
iOS 10 arrives on September 13th. Next week.

take a better look.

some text from:
photos by: Apple

Pattern — The Simple Drawing App Every Designer Has Been Waiting For


Pattern is a fantastic little iPad app (available in the App Store as of today) created by former Facebook product designer Andy Chung, specifically for the purpose of ideation and early stage design. Its simple tools and charming interface feel equal parts whiteboard and grid paper.

I love this app! You can see in the video clip below just how beautifully considered it is. Everything feels natural and intuitive, and it makes creating with the Apple Pencil and gestures fast and fun. A web layout with notes scrawled over it, literally takes seconds.



Andy has given us 5 promo codes to download Pattern for free! We’ll hook up the first 3 people who leave a comment here telling us what crazy thing you hope it will help you design.

At the end of the day we’ll also pick 2 more people from all the comments to also receive the promo codes (I may pick the funniest two answers, just saying).

Hit the button below and scroll to the bottom of this post to leave a comment! There’s a few more images of the app down there as well.


19 Awesome Apps Everyone with An iPhone Should Download Today

No smartphone in the world has nearly the same gross tonnage of apps that the iPhone does. That makes it prolific, but also frustrating. Digging through millions of applications, games, programs, and bits of software from around the world in the app store is more than a full-time job, it’s a lifetime commitment. For those […]

The post 19 Awesome Apps Everyone with An iPhone Should Download Today appeared first on TheCoolist.

Apple’s Newest — iPhone SE

    3D touch

  • The iPhone SE is pronounced “essay”
  • It has a 64 bit A9 processor and the M9 motion coprocessor.
  • It works with hands-free “Hey Siri.”
  • “Incredible battery improvements across the board”
  • 12-megapixel camera and the two-tone flash.
  • It can capture live photos
  • Shipping & Prices

  • Available March 31 in UK, US, Canda, Australia & China.
  • Will be in 100 countries by end of May.
  • $399 for 16GB
  • $499 for 64GB
iOS 9.3 available later today.

Check out more

OSX El Capitan Wallpaper Pack

OSX El Capitan was released yesterday, if you still ain’t go to app store and upgrade.
For those who can’t or do not want to upgrade here are the two new wallpapers released with this year’s OS X El Cap. Yeah, only two…
Over Here you can find also the wallpaper packs of Yosemite, Mavericks & Lion.